The Objective

To help Fox Pest Marketing, a leading pest control company with over 20 locations across the US, increase lead volume and decrease cost per acquisition without compromising lead quality.


Time Period:

5 Months


  • Analyze acquisition channels and source data
  • Analyze user behaviour & engagement analytics
  • Segment & cluster data identifying micro-customer segments
  • A/B test value proposition statements
  • A/B test page layout and design experience
  • A/B calls-to-action and contact options


increased of lead conversions
  • Accelerate growth with clear and actionable insights into visitor behaviour
  • Supercharge your conversion optimization program with new data-backed test ideas
  • Increase your revenue month-over-month with data-driven experiments
  • Stop wasting money and identify website conversion leaks you don’t know exist

Book A Discovery Call & Get a FREE Analysis

Step 1 of 4