The Objective
To help Fox Pest Marketing, a leading pest control company with over 20 locations across the US, increase lead volume and decrease cost per acquisition without compromising lead quality.
Time Period:
5 Months
Strategy
- Analyze acquisition channels and source data
- Analyze user behaviour & engagement analytics
- Segment & cluster data identifying micro-customer segments
- A/B test value proposition statements
- A/B test page layout and design experience
- A/B calls-to-action and contact options
Result
288%
increased of lead conversions
- Accelerate growth with clear and actionable insights into visitor behaviour
- Supercharge your conversion optimization program with new data-backed test ideas
- Increase your revenue month-over-month with data-driven experiments
- Stop wasting money and identify website conversion leaks you don’t know exist
Book your CRO Discovery call & receive a proposal
