The Objective
To help Fox Pest Marketing, a leading pest control company with over 20 locations across the US, increase lead volume and decrease cost per acquisition without compromising lead quality.
Time Period:
5 Months
Strategy
- Analyze acquisition channels and source data
- Analyze user behaviour & engagement analytics
- Segment & cluster data identifying micro-customer segments
- A/B test value proposition statements
- A/B test page layout and design experience
- A/B calls-to-action and contact options
Result
288%
increased of lead conversions
- Accelerate growth with clear and actionable insights into visitor behaviour
- Supercharge your conversion optimization program with new data-backed test ideas
- Increase your revenue month-over-month with data-driven experiments
- Stop wasting money and identify website conversion leaks you don’t know exist
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![How [Anonymous] Increased Lead Conversion Rates 163% in a Single Experiment](data:image/svg+xml;nitro-empty-id=NTMzOjE4OA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNzY4IDc2OCIgd2lkdGg9Ijc2OCIgaGVpZ2h0PSI3NjgiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
![How Math Worksheet Land increased sales conversion rate of membership [AGAIN] by 54% in a single experiment](data:image/svg+xml;nitro-empty-id=NTUxOjIxOA==-1;base64,PHN2ZyB2aWV3Qm94PSIwIDAgNzY4IDc2OCIgd2lkdGg9Ijc2OCIgaGVpZ2h0PSI3NjgiIHhtbG5zPSJodHRwOi8vd3d3LnczLm9yZy8yMDAwL3N2ZyI+PC9zdmc+)
