The Objective

To help Fox Pest Marketing, a leading pest control company with over 20 locations across the US, increase lead volume and decrease cost per acquisition without compromising lead quality.


Time Period:

5 Months


  • Analyze acquisition channels and source data
  • Analyze user behaviour & engagement analytics
  • Segment & cluster data identifying micro-customer segments
  • A/B test value proposition statements
  • A/B test page layout and design experience
  • A/B calls-to-action and contact options


increased of lead conversions

Get in touch & get started Today on your 90-day CRO journey

Here’s what you will get from your free CRO strategy call:
  • 90 Day Growth Plan focused on increasing revenue
  • Calculate projected ROI from improving your CRO
  • Walk through our proven CRO process and how to apply it in your business
  • Learn what specific research methods will drive insights and winning tests
  • Gain an understanding of testing velocity for your site
  • Get answers to any questions around CRO or growth strategy

Book your CRO strategy call


Step 1 of 4