About us

Who We Are

In a world full of “sales consultants,” there is a need for a team to not only talk about the right way to implement conversion marketing tactics but also become strategic partners with our clients and work alongside them.

Our agency is focused on helping you uncover revenue opportunities, gain insights into your visitor’s behaviour, and accelerate your growth faster than you can do in-house.

With our done-for-you CRO program and data-driven website experiments, we’ve helped hundreds of businesses increase conversions, identify leaks in their customer journey, and make better marketing decisions.

About us

Voted Top B2B

Companies in 2020


Ranked #3 Out of 2,562

CRO Agencies Worldwide

Shopify partners

ConversionAdvocates was started because we noticed a problem…

Meet the founders

Sina Fak

Partner | Focused on using data science and experiments to solve complex business problems.

Sina Fak

Raphaelle Sirhan

Co-Founder | Focused on operations and making sure the strategy of every project is a success.

Raphaёlle Sirhan

We Realized That Most Marketing Efforts Failed Because The Information Businesses Used To Created Them Were Based On An Assumption.

  • We assumed our customers:
    Who they were, where they hung out, and what they wanted.
  • We assumed their product:
    What it was, how it should work, and why people should buy it.
  • We assumed their marketing:
    Where I should spend, what it should communicate, and how it should look.

They assumed EVERYTHING.
And they were wrong.

Outside the box

If you don’t have all 3 of these elements in your business, you will continuously struggle and make bad decisions.

Too many businesses are developing their marketing strategies around baseless assumptions. Not real data and information.

The problem is, everyone has an opinion. But those opinions mean nothing if they’re not continuously researched, measured, and challenged.

Because in order to INVEST in marketing and SCALE any business with CONFIDENCE, there are 3 things every business needs:

  • Research – You need a process of gathering data and information about every decision BEFORE you make it.
  • Measure – You need to know what to track, where to track, and how you’re going to use the information that comes out of it.
  • Challenge – You need a process that continuously challenges your business to optimize, improve, and fine tune your systems.

We created ConversionAdvocates As An Attempt To Uncover The Mechanics Of Growing A Successful Online Business.

And since 2014, we’ve helped 100’s of businesses, in widely varying industries, increase conversion rates, gain insights into their customers, and grow their revenue month-over-month. Our goal is to help you do the same.

  • Accelerate growth with clear and actionable insights into visitor behaviour
  • Supercharge your conversion optimization program with new data-backed test ideas
  • Increase your revenue month-over-month with data-driven experiments
  • Stop wasting money and identify website conversion leaks you don’t know exist

Book a Discovery Call & Get a FREE Analysis


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