Shopify Women Interview | Exclusive Ideas on How to Boost Online Sales on International Women’s Day

Flowers

a 27-minute read

International Women’s Day (8th of March) is a very important time of the year for everybody – not just women. 

This is a perfect period to reflect on the progress of gender equality and celebrate women who shaped our history as well as those who are changing its course nowadays worldwide on various levels.

But, it is also essential to use this day to highlight the importance of a constant need to challenge wrongfully rooted inequality and call for a change. 

While this day is celebrated as a public holiday in some places, in others it is ignored. 

In some parts of the world, we are celebrating womanhood, but in others, this day is marked by protests or even worse – complete silence.

Over the years I realized a very important fact – the fact that I belong to a “privileged” and a very small percentage of women that never felt inequality on their skin. 

Throughout my childhood, school and college days, I grew up with both male and female friends. And the only difference was that we got flowers or chocolates on the 8th of March, and they didn’t! 

Today, I’m working for a company that is equally managed by a successful woman and man, and where gender issues simply don’t exist.

An image showing a successful businesswoman holding a cellphone. On the left side, there is a title #bosslady vs 2020 and Fortune 500 update 2021 stating that during the first quarter od 2021 41 women will lead Fortune 500 companies.

This is exactly why we decided to start working on this collection of interviews that not only celebrates successful eCommerce women but has a goal to help empower women just starting out as solopreneurs, entrepreneurs and experts, and help them navigate these “digital” waters.

As one of our interviewees said: eCommerce is a relatively new industry and therefore prejudice towards women is not deep-rooted and institutionalized.

Fortunately, we are living in the digital era, and I hope that we will be witnesses of a new, better time, where this kind of absurd prejudice will seize to exist. 

But, until then, the fact remains that we should keep on using not just International Women’s Day but every day to remind and encourage women worldwide to brace their power and reach for the stars.

In the image, we see a young business, African-American woman. On the left side, there's a list of four important stats about #bosslady in the USA, with the accent on eCommerce because the text is related to women empowerment and International Women's Day promotion ideas.

As a top-ranked CRO agency, we decided to use our influence and join the cause. We made sure to start reaching out to both Shopify online store owners and experts to collect as many unique International women’s day promotion ideas as possible so that you would have no problem finding the one that perfectly suits your business needs.

Hopefully – this will help you boost your online sales and conversion rates, and consequently help grow your business while celebrating women’s achievement and boosting women’s empowerment.

Read on to find out:

  • Why marking International Women’s Day in the eCommerce industry is so important?
  • What does this day mean to powerful Shopify women?
  • What are their preferred communication channels, promotion ideas, tips and tricks for this day? And,
  • How do they use their influence to reward their female audience and highlight the importance of empowering women worldwide?

The list of Shopify women interviewees

Alisa Jahnke, Co-Founder, CEO and Head of Marketing International of PURELEI

Alli Burg, Partner Manager at Shopify (and Founder of Women in Shopify)

Julie Biot, Founder of Gurvi Movement, Mentor, Senior UX Consultant

Klara Banek, Content & Digital Marketing Manager at Noelle

Milica Vukojičić, Customer Success Manager at HunchAds

Raphaëlle Sirhan, Co-Founder and COO at ConversionAdvocates

Rakefet Yacoby From, CMO at Mayple

Sujata Biswas and Taniya Biswas, Founders of Suta

Tiziana Pittini, Founder and Designer at CRØSS THE.LINE studio

Valerie Schafer Franklin, Co-Owner of Walnut Studiolo

*This list will be continuously updated.


Alisa Jahnke, co-founder, CEO and Head of Marketing International of PURELEI joined other successful Shopify women in sharing promotion ideas for International Women's Day.
Tell us briefly about your background. 

I’m Alisa, 28 years old, mother of an 11-month-old son and co-founder of PURELEI. Before founding PURELEI in 2016, I went to university and completed my studies with a Bachelor’s Degree in International Business Administration. 

Tell us briefly about your company/work. 

My semester abroad in Hawaii has taught me so much, and I wanted to continue to live the Aloha spirit back home and share it with my friends, family, and the world. Together with Freddy and Etienne, who already had first experiences in the field of E-Commerce, we founded PURELEI just a few years after.

We sell our Hawaii-inspired jewelry and accessories through our online shop Purelei.com. In addition to my position as co-founder, I also recently took over the position of Head of Marketing EU, as we are currently growing internationally. 

What does International Women’s Day mean for you? 

We champion female empowerment.

On this day, we have the chance to celebrate it in a special way.

Female empowerment has long been a topic on various social media platforms and is getting bigger and bigger, which I’m very happy about. At Purelei, too, we have a lot of female power, after all we have a team of 70% women. 

Why is it important to mark International Women’s Day in the eCommerce world? 

This topic can currently be seen extensively in the online world. Social media platforms, which are often used in eCommerce, give you the chance to reach many people with your message with a large community and this can be used perfectly for International Women’s Day. 

What is your favourite promotion channel for this day? 
  • Newsletter 
  • Social Media Ads 
  • Google Ads 
  • Other Paid Search 
  • Social Media Organic Posts ✓ 
  • Affiliates 

It’s hard to choose one. But in my experience, for example, you can perfectly spread an important message on World Women’s Day via Instagram, but I also see potential with TikTok to have great content created by power women. 

What’s your favourite type of offer for this day? 
  • Promo-codes
  • Discounts 
  • Limited offer ✓ 
  • Free shipping
  • Free gift ✓ 
  • Online contest
  • Social Media giveaway ✓ 

As an incentive for our customer to buy, I would definitely go with a free gift for example.

This can also be, for example, an extra product that was created especially for World Women’s Day.

An additional giveaway on Instagram could also be offered. We have already thought of something exciting for World Women’s Day and are excited to see how our customers will get it.   

If you had to choose, would you use this day to: 
  • Reward loyal customers ✓ 
  • Attract new leads ✓ 
  • Convert prospects ✓ 
  • Upsell ✓ 
  • Go as broad as possible ✓ 

Here I can select all points.

In general, it is important to us not only to bind our existing customers to us on this particular day and to always offer them added value, not only with our jewellery but also with our creative content (whether Instagram, YouTube, TikTok or Pinterest ).

In addition, with such a special day as World Women’s Day, you also have the opportunity to reach new customers perfectly, depending on how you interpret your campaigns and content. 

Share your favourite marketing tip for boosting online sales conversion rates on International Women’s Day. 

For this year’s campaign, we added new and exclusive Women’s Day related products, such as our sustainable Body Shape Candle and a few more charms for our charm necklaces. Its design matches the occasion perfectly and I am sure it will perform accordingly well.

Plus, our campaign for WWD will work with a high amount of storytelling: We will build upon the interest in Female Empowerment related topics during the time around WWD and offer related products.   


Alli Burg, partner manager at Shopify and Founder of Women in Shopify joined other successful women and share her favorite International Women's Day promotion ideas
Tell us briefly about your background.

I am a digital strategist that has worked on the brand and agency side. My background is helping to grow and scale D2C fashion and jewellery brands. On the agency side, I grow and scale operations and services. I started the Women in Shopify group along with 3 other women, back in 2018. We have an online community Facebook group and hold monthly virtual happy hours. 

Tell us briefly about your company/work.

I currently work at Shopify. I love that the vision of the company helps to get small-medium businesses online with minimal friction, and then provides products and a vibrant partner community ecosystem to position those businesses for high growth. I am a Partner Manager where I work directly with eCommerce agencies to consult, build, design and grow businesses on Shopify. 

What does International Women’s Day mean for you?

I’m someone who really values community and supporting women. I’ve seen what it looks like when women build each other up and the confidence that comes from it. It’s no secret that women typically deal with more social pressures than men when it comes to juggling home and family life. I’ve seen first hand when women feel supported by a community who can relate to their wins and struggles, it creates a flywheel for them to then reach out and offer support to other women. 

Why is it important to mark International Women’s Day in the eCommerce world?

The more businesses that cover this, the more media attention it gets. This influences businesses to take action, whether it be setting up a VC fund for women founders or something else.

What is your favourite promotion channel for this day?
  • Newsletter
  • Social Media Ads ✓
  • Google Ads
  • Other Paid Search
  • Social Media Organic Posts
  • Affiliates

Social because it encourages conversation and interaction. An ad because you can target specific audiences and experiment with messaging and offers. 

What’s your favourite type of offer for this day?
  • Promo-codes ✓ 
  • Discounts 
  • Limited offer
  • Free shipping
  • Free gift
  • Online contest
  • Social Media giveaway

Promo codes are a clear call to action that is easy to track. 

If you had to choose, would you use this day to:
  • Reward loyal customers
  • Attract new leads
  • Convert prospects ✓
  • Upsell
  • Go as broad as possible

This is a good time to capture those prospects that you have in your email list, following you on social etc. to show them what you stand for, how you do your part with this social issue and why they should support you and your business. 

Share your favourite marketing tip for boosting online sales conversion rates on International Women’s Day.

Tell stories! Make this as authentic as you can. Highlight women-owned businesses and point them to their products or stores with a clear discount offer. Use this time to track the customers that respond to this messaging so you can target them later with similar messaging and product adjacent offers.

Follow Alli on Twitter: @alliburg


Julie Biot, founder of Gurvi movement, mentor, senior UX consultant, in an interview for Conversion Advocates, Powerful Shopify Women
Tell us briefly about your background.

Julie Biot, founder of Gurvi Movement is an entrepreneur, mentor and senior user experience consultant, with 10 years of experience in the digital industry.

Julie started her career in France in a start-up, and quickly moved towards an international career initially in Australia. She has worked with international corporates in New Zealand, and IT companies in Latin America (Mexico and Argentina). Her clients include; Facebook, HSBC, Coca Cola and Fiserv.

Julie is a digital nomad, she constantly combines work and travel, having visited over 40 countries alone or accompanied.

Tell us briefly about your company/work.

Gurvi Movement is a platform of mentorship & training, created for and by women.

The goal is to:

  • Reduce the gender-gap in technology and entrepreneurship;
  • Create success stories in business and technology, by mentoring other women;
  • Create a community to encourage and empower other women in technology;
  • Promote the value of diversity, inclusion and equity in technology.
What does International Women’s Day mean for you?

This is a special day where the feminist cause gains visibility and where we must show that we are united and determined to accelerate the end of this patriarchal society.

Why is it important to mark International Women’s Day in the eCommerce world?

I believe it is important to genuinely represent this cause in all business areas.

What is your favourite promotion channel for this day?
  • Newsletter ✓
  • Social Media Ads
  • Google Ads
  • Other Paid Search
  • Social Media Organic Posts ✓
  • Affiliates

I usually use all these channels to communicate about gender discrimination, as the foundation of my project comes from my feminist convictions.

But as part of International Women’s Day, I will mostly use social media organic posts, as well as a newsletter to bring more awareness to my community.

What’s your favourite type of offer for this day?
  • Promo-codes
  • Discounts 
  • Limited offer
  • Free shipping
  • Free gift
  • Online contest
  • Social Media giveaway ✓ 

I haven’t thought about doing an offer yet, but that is actually a great idea! I might organize a social media giveaway, so I can offer a free 1:1 online course to one woman from my community.

If you had to choose, would you use this day to:
  • Reward loyal customers
  • Attract new leads ✓
  • Convert prospects
  • Upsell
  • Go as broad as possible

First of all, I’d use this day to bring awareness on some feminist causes. I’m currently working on a new blog post with a diversity expert, to discuss the gender pay gap in the tech industry. The final goal of this work is to attract new leads.

Share your favourite marketing tip for boosting online sales conversion rates on International Women’s Day.

I believe that a live workshop with some female experts would be a great opportunity to discuss some important topics, gain visibility and grow your email list.


Klara Banek, Content and digital marketing manager at Noelle for the Powerful Shopify women interview on International Women's Day in eCommerce.
Tell us briefly about your background.

About 6 years ago I started my digital marketing adventure. It started in one company where I got a job as a social media agent. After two years of work I realized that digital is one of my favorite niche, so I decided to take the initiative and get a job in a digital agency and start upgrading my knowledge. That’s where my story begins! 

The more I worked, the more I realized that this was the direction I was interested in and which I needed to follow. As addition to my regular job, I worked on a large number of independent projects to get as much experience as possible from creative campaigns, PR, OOH, TVC, strategy, activation… Overall experience led me to today’s position where I enjoy every day- content & marketing manager @Noelle where I have covered a whole specter of my interests and where I work on something new and challenging every day.

Tell us briefly about your company/work.

Noelle is a young and successful company that manufactures and sells make-up brushes and beauty accessories. What drives us is creativity and creation. Our goal is to make a quality, vegan and cruelty-free products that are recognizable by their pastel spectrum colors.

The work is dynamic and every day is interesting and challenging, starting from producing our own content and advertising, creating a website, nurturing the community, bringing our creativity to life all along the way until creating new product ideas.

What I am especially proud of is our #WeLoveYouToBeYourself campaign in which we are committed to accepting ourselves and every other person as he/she is, because beauty is full of differences and little things that make each of us special, unique and different from everyone.

What does International Women’s Day mean for you?

I believe that International Women’s Day is important because through that date we try to raise awareness and sensitize the public about the problems that women around the world still face today, to advocate for equality of opportunity for every person and to further celebrate women’s achievements and raise awareness of equality (raise awareness about women’s equality).

It is extremely important for a woman to come to the fore and express herself through her attitude, achievements and talents, that is through everything that makes her special.

Why is it important to mark International Women’s Day in the eCommerce world?

In eCommerce, it is important to show that a brand is not made up only out of products, but also of the people who stand behind it.

For Women’s Day, our goal is to nurture the attitude of a whole collective, what we cherish and what we believe in, and to show that message to the customers.

We can place such a positive message through several available channels, and together with eCommerce goals raise awareness of the importance of women’s equality.

What is your favourite promotion channel for this day?
  • Newsletter
  • Social Media Ads ✓
  • Google Ads
  • Other Paid Search
  • Social Media Organic Posts
  • Affiliates
What’s your favourite type of offer for this day?
  • Promo-codes
  • Discounts ✓
  • Limited offer ✓
  • Free shipping
  • Free gift
  • Online contest
  • Social Media giveaway ✓ 

If you had to choose, would you use this day to:

  • Reward loyal customers
  • Attract new leads
  • Convert prospects ✓
  • Upsell ✓
  • Go as broad as possible

Share your favourite marketing tip for boosting online sales conversion rates on International Women’s Day.

Testing, testing and even more testing.

Try to listen and understand better your audience, find out what kind of content they would like to see, which values they stand for, and much more. Try to provide them with the best and the most valuable content that your brand can provide.


Milica Vukojičić, Customer Success Manager at Hunch Ads for Shopify women interview
Tell us briefly about your background.

As a student, I was interested in new technologies so I started learning about web design and coding.

My passion was to help small businesses from different verticals create their Internet presence and present their offer to their target audience in the best way possible.

That passion didn’t last long.

My first experience with eCommerce was when a family member and I launched our own brand, Drvo Otisaka, a provider of social art activities. It was like a guinea pig to me. Everything I would read on the Internet about building a brand, I would implement into our strategy.

After two years in operation, Drvo Otisaka has become a well-known brand in Serbia and across the region.

Tell us briefly about your company/work.

About two and a half years ago I started working in a successful and very perspective startup. Hunch is a platform for creative automation and media buying that helps brands and agencies grow on paid social. We are a technology partner that will help you build a strategy, automate processes, and produce creatives that stand out. Using product data and creatives, Hunch helps you drive better campaign results. 

Working with this great team of young and smart people has also given me the opportunity to build and manage performance campaigns for leading brands and agencies worldwide. We manage their budgets, learn about the latest trends, and grow together simultaneously.

What does International Women’s Day mean for you?

It is a reminder of how privileged I am to not have to consider my sex as an obstacle to achieve my goals. Equality is at the forefront of peoples’ minds and it is very much a work in progress. Especially now, it’s important that during these challenging times we don’t forget how far we’ve come and how far we still have to go. 

Why is it important to mark International Women’s Day in the eCommerce world?

It is very important to mark International Women’s Day in the eCommerce world because it is a field that inevitably has more equality.

eCommerce is a relatively new industry and therefore prejudice towards women is not deep-rooted and institutionalized. There are women in various positions and it’s not uncommon to have diverse teams.

It is important to mark this day because women have successfully moved within the hierarchy. Working in this field should be an example of how an undivided corporate world could look like.

What is your favourite promotion channel for this day?
  • Newsletter
  • Social Media Ads  ✓
  • Google Ads
  • Other Paid Search
  • Social Media Organic Posts
  • Affiliates

I spend lots of time online, using social media networks. It’s always interesting to see how other people use social networks to target their audiences on different occasions.

Professional deformation, I guess.

What’s your favourite type of offer for this day?

  • Promo-codes
  • Discounts
  • Limited offer
  • Free shipping
  • Free gift ✓
  • Online contest
  • Social Media giveaway ✓

Because our mothers and grandmothers fought for our rights even though they didn’t have them, we shouldn’t celebrate women only on International Women’s Day. We have increasingly gained these rights today, but we must continue to fight and challenge obstacles on the road to equality.

I think that every woman in this world should feel special and a gift from her favourite brand could make her feel that way, even if just for a minute.

If you had to choose, would you use this day to:
  • Reward loyal customers ✓
  • Attract new leads
  • Convert prospects
  • Upsell
  • Go as broad as possible

We are upselling all the time and we are converting prospects all the time. Everything and every day is about doing just that.

At the end of the day, we should reward loyal ones because it makes a difference in the customer experience and helps to build brand loyalty.

Being rewarded for my commitment to a particular brand weighs heavily on me when choosing to purchase from them again.

Share your favourite marketing tip for boosting online sales conversion rates on International Women’s Day.

Target old purchasers and reward them for choosing to buy their International Women’s Day gift from you by giving them a discount code to use for their next purchase. They, therefore, have to return again to redeem their gift. This way you are not only boosting your conversation rates on International Women’s Day but in the long-term as well. The most valuable customers are the returning ones. 


Raphaelle Sirhan, partner at Conversion Advocates shares her promotion tips and trick in Powerful Shopify Women interview.
Tell us briefly about your background.

I’m Raphaëlle, 33 years old French-Canadian and co-founder of ConversionAdvocates.

I studied marketing and communication before launching this company in 2013. Besides work, I train Muay Thai and fight occasionally. I am also passionate about travelling, food and wine. And I have travelled very extensively and I love being immersed in a new culture.

Tell us briefly about your company/work.

I was always driven by results and I never felt like I was shining in my previous work. Launching this CRO agency with my business partner really empowered me to express myself through work and allowed me to implement a vision of what a good sales funnel UX should be with our clients.

My expertise is mostly CRO strategy, as well as refining internal processes for better performance and delivery. I really enjoy solving our customers’ problems, along with setting goals and achieving them.

What does International Women’s Day mean for you?

It is day to acknowledge all of the hard working women who have made it easier for me to make my way in this industry and speak freely in this world.

We still have a lot of work to do, but it is amazing to see so many fierce women out there going for their goals and achieving outstanding results.  The business world was reserved for men not too long ago and we need to continue supporting the women empowerment movement.

Why is it important to mark International Women’s Day in the eCommerce world?

It is important to celebrate International Women’s Day in the business world and workplaces, to celebrate the progress that has been made – especially in the eCommerce world.

There’s still inequality happening based on gender, such as a gap in salaries, and women need to deal with sexist comments on a regular basis – but it seems to be less present in the eCommerce world

What is your favourite promotion channel for this day?
  • Newsletter
  • Social Media Ads
  • Google Ads
  • Other Paid Search
  • Social Media Organic Posts ✓
  • Affiliates

Social media is really powerful which allows us to target a specific audience.  It’s also one of the best platforms to reach younger women about women empowering.

What’s your favourite type of offer for this day?

  • Promo-codes
  • Discounts ✓
  • Limited offer
  • Free shipping
  • Free gift
  • Online contest
  • Social Media giveaway

Offering a discount can make the difference between thinking about purchasing an item that is out of the budget and actually buying the product. It makes the purchase affordable, and it makes the customers happy about their buying journey.

If you had to choose, would you use this day to:
  • Reward loyal customers ✓
  • Attract new leads
  • Convert prospects
  • Upsell
  • Go as broad as possible

When I think of eCommerce, I definitely think that rewarding your customers to get them to become brand ambassadors is one of the best strategies.

Share your favourite marketing tip for boosting online sales conversion rates on International Women’s Day.

Communication through storytelling. I think we should tone down on the sales copy and really tell stories that will connect with our audience on a deeper level. Especially on an important day!


Rakefet Yacoby From in black and white on the blue background.

Tell us briefly about your background.

I am Rakefet Yacoby From, Chief Marketing Officer at Mayple. I am a strategy and marketing professional, with over 10 years of experience building brands, designing customer journeys, and acquisition funnels for leading technology B2B and B2C brands. I am responsible for Mayple’s marketing strategy and growth. Previously I was a consultant for some of the industry-leading CMOs.

Tell us briefly about your company/work.

Mayple is the new way eCommerce brands can scale. Our platform combines the first layer of vetted marketers that are matched with a brand based on various success factors, using our AI-based algorithm.

The second layer of the platform is our unbiased monitoring & recommendations systems, which takes the guesswork out of the ongoing marketing management process and allows brands to get impartial advice for their next winning move.

What does International Women’s Day mean for you?

This day is very special to me because it marks a new era of inclusiveness, openness, tolerance in the world at large.

A lot of women are breaking through the glass ceiling, starting companies that are disrupting the world, and becoming CMO’s and CEO’s. It’s a really exciting time for women and for society in general and I think it should be celebrated.

Why is it important to mark International Women’s Day in the eCommerce world?

eCommerce to me represents the idea that success is available to anyone that works hard. It doesn’t matter who you are, what your background is, where you come from, you are still able to build a good business that brings value to consumers.

What is your favourite promotion channel for this day?
  • Newsletter
  • Social Media Ads ✓
  • Google Ads
  • Other Paid Search
  • Social Media Organic Posts
  • Affiliates

Social media ads have been the most powerful marketing channels for the eCommerce brands that we are working with. It’s a great source of customers and is super versatile. 

What’s your favourite type of offer for this day?

  • Promo-codes
  • Discounts
  • Limited offer
  • Free shipping ✓
  • Free gift
  • Online contest
  • Social Media giveaway

Free shipping should be the standard for every eCommerce business. Customers expect it and if you don’t offer it you will lose out to the big marketplaces like Amazon and eBay.

If you had to choose, would you use this day to:
  • Reward loyal customers ✓
  • Attract new leads
  • Convert prospects
  • Upsell
  • Go as broad as possible

Turning customers into brand ambassadors is super critical for any eCommerce business.

If brands don’t focus on the customer lifetime value (CLV) they will continuously need to invest more and more money into ads, their customer acquisition costs (CAC) will go up and it will become very hard for them to continue growing.

On the flip side, when a brand works on improving churn, telling their brand story, educating their customers on the value of the product then they will generate more word of mouth and referral business and won’t have to throw so much money into ads.

Share your favourite marketing tip for boosting online sales conversion rates on International Women’s Day.

Oh there are so many. My biggest tip has to be telling your story.

Make sure that you tell your brand story throughout the site experience, on your social media, in your email marketing campaigns.

Remember – people don’t buy from brands, they buy from people. Make your brand as personable and relevant to your customer as possible and you will win, every single time. 


Sujata Biswas and Taniya Biswas, founders of Suta, for the Powerful Shopify Women interview
Tell us briefly about your background.

The founders of Suta are Sujata Biswas and Taniya Biswas, two amazing women who have chosen to create a systemic social impact over corporate careers.

An alumnus of IIFT Delhi, Sujata always felt something was missing in her job. Whenever she went back to visit her parents, she came across a lot of traditional weavers with whom she used to end up chatting and they used to pour their hearts out about lack of work and menial wages. These conversations were etched deeply in her heart and prodded her on to a path of working to improve the livelihood of these disempowered communities.

Founding Suta, taking a plunge into an industry with no prior experience or knowledge was one of the biggest risks she took in her career. But what drove her to do the same was her passion and belief in the weavers and the urge to make a difference in the lives of many such communities across India.

Taniya, an engineer and IIM Lucknow graduate, worked for almost three years with the Tata group and IBM. A voice within her drove her towards entrepreneurship and she took the bold step of listening to it. She calls herself an observer and loves to watch how everything in life is so beautifully intertwined with nature and the world around us.

After quitting her cushy corporate jobs to find her calling, she grappled with many ideas, even tried her hands at product photo-shoots, before realizing that her true potential was not in the pictures but in the products themselves.  She found that her affinity for simple, minimalistic, nostalgic sarees that reminded her of a bygone decade, which were very rare to find in the market, was loved by people.

What followed next was a quick pivot where she went on a hunt for the right fabric and skilled weavers across the nooks and crannies of rural India. There has been no turning back for her since then.

Tell us briefly about your company/work.

Suta has been the journey of Sujata and Taniya (Su and Ta) putting their heart and soul into spreading love through sarees and apparel. It all started when the sisters had a conversation with weavers in West Bengal and witnessed the magical process of how a saree is made. They saw that it was not just a way to make a product but the brilliant hands of the weavers were actually pouring life into the saree that became a living, breathing entity reverberating with the warmth of love. It was this warmth that Su and Ta thought should reach the entire world.

Every Suta product has a special journey as well and many of the products take weeks of dedicated work and immense craftsmanship before they are ready. The process of weaving every saree is a celebration of centuries of tradition and the authenticity of Indian arts and every Suta Queen who embraces Suta carries the love, magic and beauty that truly shine through.

What does International Women’s Day mean for you?

For us, the International Women’s Day is a day of celebrating solidarity.

Women hold the power of changing the landscapes of the future like never before today and we strongly believe that together is the best way for us, as a community, to step forward. It is a day of embracing the power of the feminine and empowering all those around us to take flight and seize their dreams.

Why is it important to mark International Women’s Day in the eCommerce world?

We personally think that women are great entrepreneurs by nature, yet the world of business isn’t easy for women to navigate as the systems are still predominantly male-centric.

However, the flexibility that eCommerce offers to entrepreneurs is changing all this.

Many of the barriers of conventional brick-and-mortar businesses such as the need for heavy investments, having to be well-connected to business networks, etc., come down and this has opened the roads for many women to turn entrepreneurs.

On the other end of the spectrum, the women who are consumers of eCommerce are also benefiting from the convenience and the range of offers while juggling the many roles that women embrace in life.

On the whole, eCommerce is a system with a lot of potential to empower women on all fronts and we can vouch for this in our experience! So, while we celebrate women on Women’s Day, it is only natural to celebrate all the systems that support and empowers us, including eCommerce.

What is your favourite promotion channel for this day?
  • Newsletter ✓
  • Social Media Ads
  • Google Ads
  • Other Paid Search
  • Social Media Organic Posts ✓
  • Affiliates

What’s your favourite type of offer for this day?

  • Promo-codes
  • Discounts
  • Limited offer ✓
  • Free shipping ✓
  • Free gift
  • Online contest
  • Social Media giveaway
If you had to choose, would you use this day to:
  • Reward loyal customers
  • Attract new leads ✓
  • Convert prospects
  • Upsell
  • Go as broad as possible ✓
Share your favourite marketing tip for boosting online sales conversion rates on International Women’s Day.
  • Tell more about your products and not just focus on selling
  • Know your target audience 
  • Be as transparent as possible

Tiziana Pittini on light blue background with a capital letter T behind her and tagline powerful shopify women interview.
Tell us briefly about your background.

I’m originally an interior designer from Switzerland. I have mainly lived in Switzerland and Spain as well. I moved almost two years ago to Lisbon and I have been working as a graphic designer which was the main reason why I started my business last year.

As a graphic designer, you draw different kinds of things, but what I was always really interested in is geometrical designs. So I started to draw my own tattoos! That was in late 2019 and I felt like this was some side-gig I could develop on the side. But, when I started talking about collaborations with various artists, the lockdown began. 

Around that time I read an article about a guy who created an online whop within 24 hours, so I decided to try it myself, and transfer my designs on T-shirts! And that’s how I launched CRØSS THE.LINE studio.

Tell us briefly about your company/work.

Through Shopify, I found a partner that is printing with sustainable, water-based, non harming ink on clothes that they buy from Stanley Stella, which is a line of sustainable clothing. They are a blank brand, so you can buy their stuff, print your own and then sell it as your own.

I created a strategy for the whole year backed with season plans, with ocean and urban series, a forest series for the fall etc. And I started promoting my business on Instagram. The rest is history!

What does International Women’s Day mean for you?

Well, for me every day is International Women’s Day.

To be honest, I would generally call myself a feminist. I also try to make everyone around me a feminist. So, this one episode from last year was very interesting because Portugal is still a very male-dominated business world.

As I already said, last year I started my online business, I was working hard on developing it, finding models, designing… And one day a friend of my boyfriend, who is very open-minded, he lived abroad, started talking about business. But he talked only with my boyfriend about it like I wasn’t there! Every time I would say something – he would be slightly irritated. My boyfriend had to tell him what I’m actually doing, and then the more I talked about strategies and business development, he started appreciating me as a business person.

This is exactly why it’s important to talk about our position every single day – not just on International Women’s Day.

I mean, we live in a world where women are treated as a “minority”. And even though there are discussions to remove “female” in front of “entrepreneur”, because there shouldn’t be any gender difference, I still think it’s important to push our position in the business world.

What is your favourite promotion channel for this day?
  • Newsletter
  • Social Media Ads
  • Google Ads
  • Other Paid Search
  • Social Media Organic Posts ✓
  • Affiliates

I would always go for Instagram.

Since I’m really pushing for sustainable fashion and awareness and my first and main focus was always the oceans, I was also doing things for The Sea Shepherd, for example, we collaborated on some campaigns for birthdays or Ocean day, and some other events as well. And Instagram proved to be a perfect channel for this, which is why I would use it for IWD as well.

What’s your favourite type of offer for this day?
  • Promo-codes, 
  • Discounts, 
  • Limited offer, 
  • Free shipping, 
  • Free gift, 
  • Online contest, 
  • Social Media giveaway ✓

I would definitely use this day to reward my predominantly female audience with some free gifts.

If you had to choose, would you use this day to:
  • Reward loyal customers
  • Attract new leads
  • Convert prospects
  • Upsell
  • Go as broad as possible ✓

I’m an idealist – so I would use International Women’s Day to go as broad as possible, raise brand awareness. I wouldn’t focus on sales.

Share your favourite marketing tip for boosting online sales conversion rates on International Women’s Day.

Partnerships. This is something that worked best for me in the past. Collaborative giveaways with big organizations (like the Sea Shepherd) help you push the agenda, raise awareness, and in the end, it allows you to reach a new audience and attract new leads.


Valerie Schafer Franklin, co-owner of Walnut Studiolo - Powerful Shopify Women Interview.
Tell us briefly about your background.

With a degree in Anthropology and a background in project management, I launched the small business Walnut Studiolo with my husband Geoffrey in 2009 during the Great Recession. 

Tell us briefly about your company/work.

Walnut Studiolo designs and makes original modern goods out of natural material, primarily leather and wood. Geoffrey is the designer and maker of the products and I run the business. 

What does International Women’s Day mean for you?

It’s so important to draw attention to the unequal treatment that women still experience, both in the home and the workplace, every year. 

Why is it important to mark International Women’s Day in the eCommerce world?

Women still perform the majority of the shopping for their households, and eCommerce is increasingly becoming a greater share of how we do our shopping, particularly during COVID. 

What is your favourite promotion channel for this day?
  • Newsletter
  • Social Media Ads
  • Google Ads
  • Other Paid Search
  • Social Media Organic Posts ✓
  • Affiliates
What’s your favourite type of offer for this day?
  • Promo-codes, 
  • Discounts, 
  • Limited offer, 
  • Free shipping, 
  • Free gift, 
  • Online contest, 
  • Social Media giveaway

None of the above: raising awareness for the cause!

If you had to choose, would you use this day to:
  • Reward loyal customers
  • Attract new leads
  • Convert prospects
  • Upsell
  • Go as broad as possible

Our products are great for women cyclists but we’re a small brand that they might not have heard of before. 

Share your favourite marketing tip for boosting online sales conversion rates on International Women’s Day.

Women’s equal contributions and successes need to be recognized and celebrated on this day and we can give them that recognition in our marketing.

Showing we care and want to represent women in our field is an important way to show that they are seen and appreciated.

In our field of cycling, an unequal amount of attention is put on male cyclists (for example, Le Tour de France) instead of the badass women cyclists out there (La Course).

That’s why we’ll be showcasing stories and images of women bicycling on International Women’s Day on social media (many of whom are proud users of our handcrafted leather bicycle accessories) and connecting to women cyclists with the hashtag #womenbike — because women bike, too!

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