Albert Einstein, compounding effect, and the game of long-term eCommerce wins


a 4-minute read

We’ve changed things up a lot since founding the company back in 2013. We’ve adjusted our offers, A/B tested our practices, perfected processes, and more. But there’s one thing that never changed. We still stand by our conviction that:

Companies that continuously invest in optimization win long-term. Click To Tweet

Even though in-depth data analysis and plenty of experience confirmed our conviction every day, we never really knew how to explain it in a way that clicked for most people. At least not until we’ve stumbled upon this supposed quote from Albert Einstein himself: 

Compound interest is the eighth world wonder. He who understands it, earns it. He who doesn’t, pays it.

Albert Einstein

The Connection Between Conversion Optimization and Compound Interest 

Whether or not Einstein ever actually said that “compound interest” is the most powerful force in the universe, it’s definitely still relatable for everyone dealing with finances in any sense. But first, let’s explore what compound interest is.

Compound interest is the result of reinvesting interest, rather than paying it out, so that interest in the next period is then earned on the principal sum, plus previously accumulated interest.

Clear enough. But what does this mean in the terms of conversion optimization? 

Conversion optimization is all about: 

  • Analyzing content
  • Challenging content
  • Testing content

Once you’ve down this deep-dive on your digital content, you can start making data-based decisions. In other words:

Conversion optimization is all about reinvesting into optimizing your existing content until compounding starts taking effect. – Sina Fak Click To Tweet

This is exactly why most businesses decide to chase spikes in sales, or immediate results, in other words. A strategy so focused on short-term gains will result in an overall loss in the end. 

The Culture of Continuous Improvement

It’s easy to fall into the trap of those glorious, rapid revenue spikes. But that’s all they are – spikes. In the long run, they won’t foster healthy growth for your business. They’re more of a life-saving belt when you’re chasing KPIs at the end of the quarter. 

A much smarter strategy is to uncover opportunities for increasing revenue. They are waiting for you, right there in your analytics. Instead of diving into a never-ending cycle of investing in paid advertising, optimize what you already have, and enjoy the results of compounding interest. Let’s look at some of the most effective optimization strategies that will help you win long-term.

Content Optimization

Regularly optimizing and updating your website content should be a top priority. This strategy will:

  • Impact in your favor on the Google algorithm,
  • Leave your users with positive associations, making them come back for more,
  • Make it more likely for users to recommend you to others.

Result: Organic traffic increase, lower bounce rate, conversion increase, continuous growth.

Landing Page Design Optimization

We have created 27 tips that will help you optimize your landing page for lead conversions. There’s a couple of them that deal with optimizing your landing page design. In today’s visuals-oriented culture, consumers are often influenced by:

  • Fast-paced websites, with active copy and dynamic designs
  • Fear of missing out
  • Attention-grabbing details
  • A saturated market giving them plenty of choices

Building research-driven landing pages that match all of these requirements, stand out, and convert is definitely a tricky business – but it is also definitely possible. Landing page optimization is about communicating with your customers and connecting with their deepest needs, desires, interests while guiding them to make decisions all on their own. If you nail this balance, you can expect: 

  • A better user experience
  • The ability to provide your users with what they really need
  • Users taking the action you want them to more often
  • Capturing relevant information from new leads

Result: Higher conversion rates, increase in sales, lower bounce rate, continuous growth.

A/B Test Driven Conversion Funnel Optimization

We’ve definitely mentioned this a couple of times before – but with good reason: 

[quote] There is untapped revenue hidden in your analytics. 

Businesses are gathering more data than ever before, but they’re also struggling to translate this data into actionable insights that drive real business value. Another problem is that most of the businesses don’t challenge their results. If something is working well, then they think that’s enough and stop experimenting.

We believe that, just because something is good, doesn’t mean you should stop there. Make it great!

The first step is to make sure you have implemented a proper type of conversion funnel and that all of its parts are working properly. Then you can start to: 

  • Challenge your hypothesis,
  • A/B test one variable,
  • Then another,
  • And at least one more,
  • Translate collected data into business intelligence.

There you have it: a perfect solution that brings the best, possible results. Well, at least until you carry out your next test. Remember: there is always room for improvement and experimentation.

Result: Continuous improvement, steady business growth, a higher volume of traffic, lower bounce rate, higher conversions, increase in revenue.

Some Final Thoughts

Most businesses give up on conversion optimization because they don’t see an immediate and significant result. They never spend enough time on reaching a point where compounding starts taking effect. It takes an investment of time and resources for it to finally start paying off.

Establishing a culture of continuous improvement and optimization in your business is essential if you want to grow your business exponentially. Today’s consumers have a lot of options: many of them have been surrounded by ads, promotions, and offers since they were kids. They grew up in a commercial, digital environment – and they’re wise to how it works. Businesses need to be willing to adapt if they’re going to keep their attention.

If you truly want to grow, you need to be smarter than your competition. You need to offer your users exactly what they need, at the right moment, in the right way. It may sound overwhelming, but we’ve got your back. We’re ready to assist you and your business in putting this winning strategy into action.

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  • 90 Day Growth Plan focused on increasing revenue
  • Calculate projected ROI from improving your CRO
  • Walk through our proven CRO process and how to apply it in your business
  • Learn what specific research methods will drive insights and winning tests
  • Gain an understanding of testing velocity for your site
  • Get answers to any questions around CRO or growth strategy

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