The Objective

To help FurnacePrices, a leading consumer information website in the Canadian furnace industry, increase conversions of furnace quotes without compromising the quality of information provided to its visitors.

Furnace prices

Time Period:

4 Months


  • Analyze sales funnel and customer journey data
  • Analyze user behaviour & engagement analytics
  • Segment & cluster data identifying micro-customer segments
  • A/B test value proposition statements
  • A/B test navigation menu experience
  • A/B test page layout and calls-to-action


increase lead conversions
  • Accelerate growth with clear and actionable insights into visitor behaviour
  • Supercharge your conversion optimization program with new data-backed test ideas
  • Increase your revenue month-over-month with data-driven experiments
  • Stop wasting money and identify website conversion leaks you don’t know exist

Book your CRO Discovery call & receive a proposal

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