The Objective
To help FurnacePrices, a leading consumer information website in the Canadian furnace industry, increase conversions of furnace quotes without compromising the quality of information provided to its visitors.
Time Period:
4 Months
Strategy
- Analyze sales funnel and customer journey data
- Analyze user behaviour & engagement analytics
- Segment & cluster data identifying micro-customer segments
- A/B test value proposition statements
- A/B test navigation menu experience
- A/B test page layout and calls-to-action
Result
117%
increase lead conversions
- Accelerate growth with clear and actionable insights into visitor behaviour
- Supercharge your conversion optimization program with new data-backed test ideas
- Increase your revenue month-over-month with data-driven experiments
- Stop wasting money and identify website conversion leaks you don’t know exist
Book your CRO Discovery call & receive a proposal
